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PurHerbs: Our Story

PurHerbs was started by three skeptics who love to research and study natural alternatives for a healthier lifestyle. We wanted to offer the best natural, organic supplements on the market - without all of the fillers, chemicals, or artificial ingredients found in many other brands. Listen, we get it--we live in a world where it is hard to know what's good for you and what isn't, and we want to change that by creating a one-stop-shop for natural solutions you can trust.

Our founding team consists of men and women from diverse backgrounds who share a mutual passion for nature, health, and making a positive impact in the lives of others. As a result, the idea of PurHerbs was born with one simple idea as our most crucial pillar: If it's not something we don't take ourselves, you won't find it in our store.

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Get to Know Our Founders

Fact-Checker Fiona

It all started when one of our co-founders came across some research that suggested the supplement industry was full of "supplements" with little to no actual health benefits. They had been taking supplements for years but suddenly felt uneasy about it, and they began looking into the ingredients. Soon, they realized there were many unnatural and ineffective ingredients in some of the most popular supplements and numerous claims related to these ingredients with no science to support them. They’ve since made it their mission to learn about the different ways nature can support our health, having spent hours going over the latest research surrounding the natural wellness industry.

PurHerbs Fiona
PurHerbs Natasha

Naturist Natasha

As a brand specializing in natural supplements, we needed someone with extensive knowledge about all things nature. So, we recruited a professional with the best possible background to guide us through this journey. Our "naturist," as we call her, discovered her passion for nature and plant-based diets in her teenage years and is now one of the most trusted voices in the industry. She's a key part of developing and testing all new PurHerbs formulas, as she understands firsthand what ingredients work best for specific health goals. She is also an avid adrenaline junkie with an exceptional knowledge of sports and a passion for outdoor adventures. She understands the role plant-based ingredients play in an active lifestyle.

Overwhelmed Oscar

With so many "natural" products today, choosing the best ones can be overwhelming. How do you know what's best for you? Are these ingredients safe? Are you paying too much for these supplements? These are all questions our third co-founder used to face whenever they shopped for natural products. Upon joining PurHerbs, he made it clear that his main goal was to remain as transparent and honest as possible. He believes consumers should have access to all the information they seek, from sourcing information and full ingredients lists to lab reports and certifications. Thanks to his leadership, we have established ourselves as one of the most trusted companies in the industry, and we are fully committed to keeping it that way.

PurHerbs Oscar